IST AustriaWeb relaunch

Scientific excellence brought to life

IST AustriaWeb relaunch

MOTM services

UX strategy
Design direction
UX/UI design
Frontend development

Project timeline

2018—2019

ist.ac.at

The challenge

A future-proof digital touchpoint.
How do you convey complex information in an accessible way?

The approach

The Institute of Science and Technology Austria (IST) needed help translating the forward-thinking, highly professional character of the institution into a re-designed, state-of-the-art website. The challenge was to do so in a way that conveys their character to scientific experts and the general public alike.

When it comes to aligning the content of 55 research groups, eight scientific service units and numerous other departments, consistency is key.



When it comes to aligning the content of 55 research groups, eight scientific service units and numerous other departments, consistency is key.

Complexity, simplified.

By becoming familiar with the various types of information that are essential for IST to communicate, a flexible system consisting of a concise number of templates was created. Each template consists of flexible and reusable responsive components. This way, each editor would be granted full control of their content while the website’s structure remains consistent.

Starting with a UX concept that combined content from the existing website with cutting edge functionality, three unique design directions were created. Each direction drew on a specific attribute of the IST brand, while incorporating the specific needs of the key target groups that were identified in the initial content audit.

Creating a branded user experience.

After the final design decisions were made, UI design for the new website was created. It was critical to ensure that the website could grow organically with the institute and its requirements. That’s why the frontend was developed as a modular system of components, allowing IST staff the maximum amount of freedom when creating new content.

The results

As a PhD-granting research institution dedicated to cutting-edge research in the physical, mathematical, computer, and life sciences, IST Austria aims for excellence in everything it does. The mission was to deliver a product that held these standards up.

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